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Transaction-Driven APM and Big Data Analytics

OpTier pioneered the concept that transactions exist at the intersection of business and IT. Our patented Active Context Tracking™ (ACT) technology makes that possible. This end-to-end transaction tracing technology captures key performance data and simultaneously integrates disparate, silo-based infrastructure components. ACT allows us to track business transactions across the entire IT architecture and arm our enterprise clients with unparalleled application visibility.

Leveraging ACT, we’re able to generate a rich and dynamic data set that provides clients with a holistic and accurate view of business and infrastructure performance. We utilize this real-time data source to deliver our award-winning Application Performance Management (APM) solution. Transaction-based APM enables us to equip our clients with unprecedented visibility into the performance and availability of the applications they rely on to run their business. More than traditional break-fix APM, we offer IT Operations Analytics to give you proactive management and optimization of the applications that run your business.

Our industry-leading Big Data Analytics platform also relies on ACT to produce an integrated and reliable data source, known as Contextual Big Data, that allows businesses to seamlessly convert complex enterprise data into actionable business insights. Global enterprises rely on OpTier to deliver transaction-based intelligence to drive business growth and application performance. To learn how we do it, watch the video or download our white paper below.

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Watch this video on what sets our big data analytics technology apart

How We Convert Transactions Into Intelligence for Performance Management

1

User Initiate Transactions

Transaction data can come from many places including internal applications, web traffic, network activity and log files just to name a few. However your users interact with your company, OpTier can capture that transaction and begin turning it into answers.


Tagged Transactions make it easy to keep track of your data as it flows through each layer of your system.	Custom Agents allow your proprietary and home-grown architectures to benefit from our automatic discovery.

2

Transactions Are Tagged and Tracked

Active Context Tracking starts by tagging these transactions… in real-time with very low overhead. This tag allows us to follow the transaction across your entire infrastructure. It is the key to capturing end-to-end business context. There are multiple ways of tagging transactions:

Standard Agents: Patented ACT technology uses lightweight agents to track cross-tier context and the resource utilization of each transaction across the entire datacenter in a manner that is similar to barcoding of packages.
Custom Agents: For monitoring transaction flow through proprietary and homegrown architectures, OpTier provides a set of C, C++, C#, or Java APIs in addition to a wide range of out-of-the-box agents.
Network Capture: Non-intrusive agents capture all network traffic to identify and measure transactions from the network perspective.
Log Analysis: For platforms that are not optimal for instrumentation, real-time log file analysis is used to identify information about transaction flow from existing application logs. The log analysis is seamlessly integrated into the transaction model with no overhead.
Agentless Correlation: When a transaction crosses a component that cannot be monitored (for example, a security appliance that cannot be instrumented and does not have logs), Passive Context Tracking is used to stitch together the flow using an ID common to the different parts of the transaction.

The contextual big data model that we create results in a simple singular data set.

3

Contextual Data Is Created

The data collected by active context tracking is now brought together independent of the underlying infrastructure components. This is unique to OpTier. Everyone else is dependent on the tier. The data generated can be classified as two types:

Application Performance Data: Active Context Tracking transforms context into powerful business transaction data for real-time APM, stored in an relational database… enabling you to see storage issues, bottlenecks or overloads before they cause major problems, and proactively solve issues instead of simply reacting. Now, you can view everything together or instantly deep dive to solve critical issues in one solution.
Contextual Big Data: Active Context Tracking immediately correlates separate events into true business transactions.

The contextual data that we generate is immediately correlates separate events into true business transactions. This makes it easy to identify potential issues and leads the way for optimization and innovation in your application architecture.

Not only do we capture performance data, we also collect user and business information such as revenue, purchases and other useful contextual data. Normally, the aggregation of such data would require integration of 5 or more application data feeds. However, with contextual big data model that we create results in a simple singular data set that can be used to make IT decisions that help maximize revenue and profitability.

We utilize the full potential of both Cassandra and Oracle databases to intelligently store data.

4

Contextual Data Is Stored

With the advent of big data stores, like Hadoop and Cassandra, OpTier has developed the capability to store this business context data in limitless fashion. Now you can take advantage of the rich content being generated across all of your critical customer channels and applications. Most importantly , this is accomplished requiring no application changes or programming.

What use is your data if you can't learn from it? OpTier's advanced analytics can reveal key information about your application.

5

Businesses Improve Performance

Typically, organizations struggle with the analysis of transactional data. This is largely because transactions span multiple siloed platforms that do not create a singular data set. Using OpTier’s contextual data technology, we can see measurable improvements in application performance.

For instance, let’s say that you’re a mobile retailer getting ready for a large sale. In preparation, you need to determine how much to scale up your applications to compensate for this increased demand.

Normally, this kind of analysis requires data from several disconnected applications to stitch together a view of the transaction. This means longer analysis time and increased effort – not to mention that you lose out on creating valuable relationships within the data.

With OpTier’s technology, you can analyze revenue by functional / tier performance, end user / customer profitability, customer behavior (such as frequency of visit, time of visit, etc.), trends over time, application cost, value and profitability – and more.

Real-time APM: Horizontal and Vertical visibility across all transactions, applications and your entire IT infrastructure. In real-time.
Real-time and Historical Big Data Analytics: Use your transactions to improve performance for the business as well. Segment customers, reduce costs, increase revenues.

"The performance of our offerings is critical to the success of our customers. They rely on us, and we are relying on OpTier to help meet their expectations."

Tim Travaille, CIO
Frontier Communications

Supported Platforms

Application Servers

IBM WebSphere

Oracle WebLogic

Microsoft IIS

Apache Tomcat

JBoss

Caucho Resin

Jetty

Web Servers

Apache

IBM IHS

Microsoft IIS

Oracle iPlanet Web Server

ESB & Message Brokers

IBM WebSphere

TIBCO BusinessWorks

Oracle Message Broker

Databases

Oracle Database

Microsoft SQL Server

IBM DB2/UDB

Legacy Systems

C

C++

Java

C#

IBM Mainframes

CICS

z/OS COBOL

Agentless Monitoring

WebSphere MQ

Microsoft MSMQ

TIBCO RV

LDAP auth servers

Mainframes

NoSQL databases

HTTP/S and SOAP

JMS

JDBC and ADO

RMI / IIOP and T3/S

JOLT (Tuxedo)

WCF

.. and many more

A Wide Variety of Platforms and Architectures

OpTier comprehensively maps every touchpoint of a transaction with broad support across numerous platforms, architectures and protocols. Key supported platforms are listed here, additional support developed on an ongoing basis.

OpTier is easily extensible allowing you to maximize your existing investments. An API is available for rapid integration with complementary performance analysis products, including deep-dive diagnostic tools and experience monitoring tools from other vendors, BSM dashboards, business intelligence platforms, CMDBs, capacity planning tools, systems monitoring and event management systems.

OpTier Thought Leadership

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