Analyze, compare and improve customer- facing applications and processes to optimize your spend
Imagine you are the CIO of a mobile retailer planning for Black Friday. You have several options in which you could invest, but no way of assessing their impact on customer experience and revenue. For example, you can increase capacity so the website responds faster on the big day, but does it really matter? Does a millisecond of improved performance have a higher ROI than other options – like redesigning your mobile storefront navigation? Do questions like this make you want to pull your hair out? Or, even worse, just take a guess?
The problem is that this type of analysis requires data from disconnected applications and databases. You need data from your CRM web site, mobile apps and applications, just to name a few. You can ask IT to integrate and cleanse all these sources in your BI platform, but that is going to take weeks, and you never fully trust that data anyway. This is where OpTier Big Data Analytics can help.
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